Tuesday, March 11, 2008
It's 3 a.m. Do you know what your ad is saying?
Sociologist Orlando Patterson writes an op ed piece in the New York Times, and delves deeply into what's implied by the now famous 3 a.m. advertisement that played a role in Hillary Clinton's victories in Ohio and Texas. Patterson's piece -- read it all the way through before you decide -- is an able exercise in image analysis. Buy Patterson's conclusions or don't, but his article is worth a look, particularly by those of us who believe in the power of images to imply and insinuate, even when at first glance they seem stunningly obvious. And, yes, from time to time, I'm going to point toward writing that I believe has something interesting to say about the many ways in which film speaks to us.